Wednesday, October 15, 2008

My 1 percent


My friend just launched a new website and social movement called My 1 Percent.

My 1 Percent was conceived in October 2008 by Ryan Russell during his MBA studies at George Fox University. Inspired by Yvon Chouinard and his work creating the non-profit One Percent For The Planet, Ryan realized if millions of consumers brought 1% of their income together they would have an impact a hundred times greater than the businesses of One Percent For The Planet.


I love this idea. The power of one!

Check it out here.

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